For our latest industry interview, we spoke with Kent Riboe, Managing Director, at MT Proxy. He shared his thoughts on the challenges forex brokers are facing this year, and the technology that could help them to drive business growth.
MT Proxy Mid-Year Round Up
What has the company been focusing on so far this year?
The first part of the year has been very much focused on monitoring and automation. We’ve added a new feature that enables forex brokers to be more proactive when it comes to helping clients with outdated platforms and login problems. This, in turn, enables brokers to achieve higher retention rates and better ROI through improved customer support.
What have been your company’s biggest achievements?
One of our main goals this year, aside from system improvements, has been to grow our clientbase. Our packages are suitable for both small and large brokers, and because of this, we have succeeded in attracting a broad range of clients across the industry. Through our great service and competitive pricing, we have also successfully onboarded major international clients this year, including one of the largest forex brokers in the world.
Another key goal for us has been to grow our partner network. In the first part of the year we brought on two major partners – Fortex and OvertEd Markets. These partners have added tremendous value to our business and to our clients – through their in-depth market knowledge and their shared passion for excellent customer service.
Onboarding new clients and new partners this year has definitely been a big achievement. We’re proud to be working with these companies and we look forward to our continued collaboration in the second part of the year..
What changes have you seen in the industry this year?
It seems many forex brokers are now focusing on streamlining their operations, upgrading their infrastructure, and improving their customer support services. It’s great to see so many companies working towards win-win scenarios with their clients, rather than simply “churning”. And it’s great to see so many companies offering a better, more robust service to their clients.
How is MT Proxy helping brokers navigate those changes?
We, as well as our partners, help improve ROI through customer satisfaction, and by helping forex brokers work “smarter, not harder”. Dealers and IT/Operations are great at what they do, but no one is great at everything. This is why partners like ourselves, helping the brokers with improving the quality of, and speeding up trading for their clients, is very important. This allows those departments to focus on what they do best, and where they get the highest ROI, without worrying about connection issues, DDoS or increased latency.
What has the company got planned for the rest of 2022?
This year we’re focusing on improving our customer support, in particular our average response time. Thanks to our new system automation, we can now review and respond to support requests in a matter of minutes. And thanks to some of our more recently added features, we can now resolve latency and security issues in less than 30 minutes. This is something we feel our clients really value – especially when dealing with urgent matters like DDoS attacks.
We’re also focusing on growing our partner network. We’re starting to offer and engage in new, broader collaborations – built not only on technical expertise but also on industry knowledge and shared insight. And we’re excited to see how our network grows in the second part of the year.
About MT Proxy
MT Proxy provides custom-built proxy server networks. These networks enable brokers to boost connectivity, reduce excess latency, and offer a better, faster online trading experience to clients worldwide. They also enable brokers to better protect their businesses against DDoS attacks and latency arbitrage. For more information, sign up for the free trial.