CySEC recently published a study showing that 37% of investors made their investment decisions based on recommendations from family and friends. In an industry where reputation is everything, it has never been more important to keep your clients happy. In this article, we look at how adding proxy servers to your trading infrastructure can benefit traders and lead to better levels of client satisfaction.
How Proxy Servers Increase Client Satisfaction
1 – Less Downtime
If you’re looking for ways to boost client satisfaction, then improving your network stability can be a great first step. If you look at forex broker reviews, you often see complaints about server issues. Most traders notice when brokers are having server problems, and many also experience losses as a result of service disruptions.
All brokers, big and small, face server issues from time to time. Some are due to overwhelmed networks, while others are due to external threats. Whatever the cause, server issues can do serious damage when it comes to trust and client satisfaction. That’s because clients want to feel like they are trading with a reliable forex broker. The question is, what can forex brokers do to avoid server issues, and how can they ensure clients get a great online trading experience? The answer is simple – proxy server networks.
Using proxy servers enables you to better manage your main server load and immediately address any server issues. As part of our service, we help brokers monitor client connectivity and proxy server performance in real-time. We automatically detect and respond to proxy server outages or disconnections. This high level of support allows brokers to prevent major service disruptions and to better protect their business from the potential costs of server failures. It also helps brokers to improve client satisfaction and deliver a better trading experience for clients worldwide.
2 – Better Connectivity
If you’re looking for other ways to boost client satisfaction, then improving your connectivity can be a great next step. If you look through forex trading forums, you often see reports of client disconnects. Most traders understand that good connectivity is essential when it comes to trading, but unfortunately, many traders know that good connectivity can be somewhat of a luxury.
All brokers, both new and established, face connectivity issues from time to time. It is one of the most reported problems in support tickets, and one of the most challenging issues for brokers to fix. The question is, how can forex brokers reduce the number of client disconnects, and how can they improve overall client satisfaction when it comes to connectivity? The answer is easy – proxy servers.
Using proxy server networks enables you to access better connection paths and to manage connectivity for clients more effectively. As part of our service, we ensure the fastest connection routes for your traders at all times. We also help you monitor client connectivity in real-time. For example, we can provide you with a list of clients that may be facing difficulty connecting to your trading servers – whether it’s due to outdated terminal software, unstable home internet, wifi or mobile connection problems. This could allow your support teams to reach out to clients and offer them help with their connectivity issues.
3 – Faster Trading
If you’re looking for other ways to improve client satisfaction, then faster trade execution is always going to bring positive results. Again, if you look at the feedback on forex trading forums, you often see complaints regarding slippage. Most traders understand that fast trade execution is essential when it comes to trading profitably, and unfortunately, many traders also know that they will not always get their orders filled at the expected price.
All brokers, both local and international, can benefit from offering their traders faster trading. Slippage is one of the most frustrating problems that clients face, and one of the most difficult issues for forex brokers to fix. The question is, how can forex brokers reduce excess latency in their networks, and how can they improve client satisfaction when it comes to low latency trading? The answer is simple – proxy server networks.
Using proxy server networks enables you to get closer to your clients, reducing the amount of time it takes to send and receive data, and speeding up the trading process. As part of our service, we choose the best proxy server locations for you, based on your actual client data,. We also create a proxy server network that offers low latency towards all the major trading hubs. The result? Improved client satisfaction. We help you create a better overall trading experience for your clients – one with better access to historical data, better price streaming, faster trade execution, and less slippage.
Why Forex Brokers Need Proxy Servers
In an industry where reputation is everything, it has never been more important to offer a great online trading experience. Investing in your trading infrastructure can help improve your client satisfaction, and investing in your client satisfaction can improve your overall business performance. After all, happy clients stay longer. Happy clients trade more. And happy clients recommend you to family and friends. To find out more, sign up for our free trial.
