For our latest industry interview, we spoke with Andrei Laza, Business Development Manager, at 4XC. He shared his thoughts on the challenges brokers face when trying to reduce latency, and what 4XC is doing to ensure fast trade execution for all its clients. He also shared his thoughts on the changes he thinks we will see in the forex industry over the next few years, and what 4XC is doing to ensure its clients always get a great online trading experience.
Tell us a little about 4XC. Why do clients choose you as their forex broker?
4XC is a true STP broker without a dealing desk, and this is the main advantage for us when a client is choosing their broker. Forex traders are now more educated and looking for something better. With us, their orders are processed much faster without any conflict of interest. In fact, it is our goal and priority for them to keep trading and profiting as we earn from their success. We accomplish this by providing all the tools, education, and signals they need in order to succeed with the best possible outcome. Unlike most brokers, we do not have a sales desk or department that harass clients with unsolicited phone calls, Instead, we value their time and provide them assistance when requested.
What are your main priorities when it comes to offering clients a great online trading experience?
Our priorities are to offer what clients need to succeed. We are probably one of the most flexible brokers currently operating in the market, offering different trading accounts (crypto-based included), daily pay-outs, the possibility to deposit in instalments (something unheard of in this industry), and an investment portal with verified trading strategies that can be used as a valid solution for your investment. We believe in offering a high quality service so that our clients can focus on what is important: the markets.
In your opinion, what are the main challenges that brokers face when trying to reduce latency?
Well, if you are a big broker who is reaching clients worldwide it will be hard to offer the same trading standards to all of them. Unfortunately, there are things we can not control like network connections.
How do you ensure the same level of fast trade execution for all your clients worldwide?
We are regularly updating our technology to offer the fastest trade execution worldwide. Our servers are located in LD4 London to guarantee a superb connection. We also offer our clients a VPS (Virtual Private Server) that can help guarantee low latency and a network ping below 10ms.
What changes do you think we will see in the retail forex industry over the next few years?
In my opinion the forex industry will become more automated over the next few years. People will not invest in learning anymore and they will get EAs to trade for them. Only those who are passionate about trading and analyzing the markets will continue trading manually.
How is 4XC preparing for these changes and how will you build on your current success?
We are already prepared to onboard clients who are using EAs, as we know that this will lead to good trading volumes, and this is the only way we profit. We try to gain the trust of our clients by promoting our trading conditions, our services, and our good customer support. We try to show them that it can be done differently to the way it was done before.
4XC is the kind of company that wants to be different from the other brokers. Being traders ourselves, we understand the importance of adding value to our clients trading experience, for example, by applying the high est trading standards and by having strong safety measures for our clients’ funds. Added value to our clients is at the forefront of everything we do, from offering the best prices and education, to helping them take their trading experience to the next level.
Our business model relies on the success of our clients. We have created a place where we can aggregate technology, innovation, ultra-low spreads, fast execution, and exceptional customer service. Being an execution-only broker with no dealing desk, we accept all types of traders and trading strategies, creating the optimal environment for success. We are also working on a social trading solution, to add extra solutions for our clients.
About MT Proxy
MT Proxy provides custom-built proxy server networks. These networks enable brokers to boost connectivity, reduce excess latency, and offer a better, faster online trading experience to clients worldwide. They also enable brokers to better protect their businesses against DDoS attacks and latency arbitrage.