For our latest industry interview, we spoke with Joshua Bentley, Co-founder & Head of Research, at OvertEd Markets. He shared his thoughts on the challenges forex brokers are facing this year, and the technology that could help them to drive business growth.
Tell us about OvertEd. What services can you offer brokers?
OvertEd Markets is a London based company that specialises in competitor intelligence and market share data for retail CFD/FX brokers.
We maintain the largest database on the offering and activities of market participants globally and provide access to all our data and insights via a cloud-based platform. We are used by many of the world’s largest brokers and can also be appointed for consultancy projects and bespoke research. Our data is ideal for improving targeted client acquisition and ensuring marketing spend is effectively utilised.
What do you think are the main challenges that brokers are facing at the moment?
In some respects, the retail CFD/FX industry can be characterised by the multitude of externalities impacting BAU and the multifaceted nature of the headwinds brokers need to content with. In terms of variables that market participants can control, defining a compelling USP and understanding how to differentiate and localise offerings are key challenges that can be overcome with investment in strategic research. Market leaders within the industry are incredibly calculated and targeted in their approach and understand the nuances of opportunities and threats at the regional level. It is this understanding of the addressable market and competitor landscape that has enabled the most successful brokers to build sustainable business models that maximise revenue capture and thrive despite the multitude of industry challenges.
How can OvertEd Markets help brokers looking to overcome these challenges and improve their setups? Can you tell us more about your services?
OvertEd Markets provides immediate access to competitor intelligence and monthly market share data across more than forty geographic markets at a click of a mouse. The platform enables brokers to understand and monitor what works well in terms of driving account funding across regions. The data has been successfully used to target switchers and to adapt digital marketing efforts to ensure that client acquisition strategy is focused, competitive and ultimately profitable.
Why is having low latency trading important for traders right now?
Low latency trading is an attribute that can differentiate a broker’s offering and ensure that the quality of their trade execution and offering is prioritised for the benefit of the end user. It is a facet that not only confirms a broker is focused on providing clients with optimum trading conditions but also greatly assists in maintaining existing clients and preventing churn. Similarly to competitor intelligence and strategic research, investment in low latency trading is nothing new to market leaders and brokers with sustainable and profitable business models.
How can OvertEd Markets help brokers looking to overcome these challenges and improve their setups? Can you tell us more about your services?
OvertEd Markets provides immediate access to competitor intelligence and monthly market share data across more than forty geographic markets at a click of a mouse. The platform enables brokers to understand and monitor what works well in terms of driving account funding across regions. The data has been successfully used to target switchers and to adapt digital marketing efforts to ensure that client acquisition strategy is focused, competitive and ultimately profitable.
Why is having low latency trading important for traders right now?
Low latency trading is an attribute that can differentiate a broker’s offering and ensure that the quality of their trade execution and offering is prioritised for the benefit of the end user. It is a facet that not only confirms a broker is focused on providing clients with optimum trading conditions but also greatly assists in maintaining existing clients and preventing churn. Similarly to competitor intelligence and strategic research, investment in low latency trading is nothing new to market leaders and brokers with sustainable and profitable business models.
How are your solutions deployed and how can brokers contact you to find out more about your offering?
The OvertEd Markets platform is deployed as a standalone cloud-based application that requires no integration. All data and insight is accessible with a simple username and password. Our consultancy services on the other hand, are completely bespoke and designed to address strategic challenges experienced by market participants who typically already use the platform. To book a demo or to talk about how OvertEd Markets assists brokers visit www.overtedmarkets.com or email [email protected].
About MT Proxy
MT Proxy provides custom-built proxy server networks. These networks enable brokers to boost connectivity, reduce excess latency, and offer a better, faster online trading experience to clients worldwide. They also enable brokers to better protect their businesses against DDoS attacks and latency arbitrage. For more information, sign up for the free trial.
